Vive Le Fringe

For a live brief with the French Institute, I created an eye-catching poster and visual identity to be used throughout the Edinburgh Fringe Festival. The concept needed to subtly reference France, so I developed a playful illustration of a cat dressed as a French clown, using character and humour to signal performance and draw in the general public.

 

The colour palette was built around pink, white, and black, with an alternative blue variation introduced to subtly give the colours of the French flag. Expanding beyond the poster, I applied the visual identity across a range of promotional materials, including stickers, T-shirts, and a brochure for events and performers, ensuring a cohesive and recognisable campaign.