INTRO
4th year final major project
INTRO
Overview
Intro is the name of my final major project. The aim of Intro is to try and help bridge the gap in the general public's knowledge about subcultures and to try and lessen the prejudice often faced by these subcultures to the lack of knowledge on them. The 3 main subcultures chosen to cover so far are goth, nu metal and emo. I chose these as people often lump them in a group together and with my project I aim to help people learn, identify and understand that they are completely different. I have achieved this by creating a variety of products for people.
Contents
Magazines
Playing cards
Merchandise
Trading cards
INTRO MAG
Overview
The core of this project is a series of magazines, each focused on a different subculture. These publications provide an accessible overview, combining a brief histories with highlights of key elements such as fashion, music, events and community identity.
The aim is to spark interest and act as a gateway for readers to furtherer explore or engage with each subculture. To ensure consistency, all issues follow a cohesive grid system and layout, making them visually recognisable as part of a series. Covers are kept bold and minimal, contrasting with more expressive interior spreads. Whilst body text remains consistent across issues. Each magazine features a unique headline typeface tailored to its subculture, creating variation within a unified design system.
Overview
As part of the project’s physical output, I produced a series of t-shirts and tote bags featuring key illustrations. The t-shirts were professionally heat-pressed, while the tote bags were produced independently to manage costs.
The designs align with the project’s established colour system, reinforcing a cohesive visual identity. These items function as wearable and functional extensions of the project, helping to increase visibility and recognisability, with potential for further variation in future iterations.
Merchandise
Playing Cards
Overview
This component of the project features a series of illustrated playing cards inspired by key elements of each subculture. For the gothic set, I focused on recognisable symbols and character archetypes, while the emo and nu metal sets draw from influences such as music, fashion, and lifestyle due to their less defined iconography.
Each set follows its assigned colour scheme, applied to both packaging and card backs, ensuring consistency across the wider project. The aim is to create an interactive format where users can engage with and learn to identify aspects of each subculture through play.
Overview
Trading cards were created to appeal to a niche but highly engaged audience. Each card features a unique design, building on the visual language established throughout the project. This format introduces an additional collectible element, expanding the ways in which audiences can interact with and engage in the subject matter.