Funguy Fizz
Collabrative branding project
Funguy Fizz
Overview
A project about creating a non alcoholic beverage. Whilst collaborating with other graphic designers, product designers and mascoms students we collectively came up with Funguy Fizz. We use wild Scottish ingredients inspired by foraging and folk remedies. Every can is infused with nature’s energy to support your body and mind, without artificial nonsense. We believe you don’t need booze to have a good time. Our drinks give you clarity, calm, and a full-night experience with zero hangover. From energising your pre-game to winding down, we’ve got your back.
Collaborators
Graphic Designers : Skye Carroll, Kelli Cochrane
Mascoms : Tana Chater, Rebecca Ferguson and Vera Korthals
Product Designers : Lucas Crane
Overview
We also designed a series of dynamic social media posts to spark interest among Gen Z and build momentum around the brand. The content leans into fast-paced, trend-aware visuals, playful captions, and interactive elements to encourage sharing and engagement. By tapping into the tone and humour of online culture, the posts not only promote the product but also generate excitement around upcoming pop-up events, helping to create a sense of community and hype both online and in real life.
Social Media
Pop Up Advertisement
Overview
We came up with the Funguy 500, using one of the biggest tourist attractions in Scotland to gain interest of the general public. The popup would be placed in the most popular stops alongside the north coast 500 with funguy fizz on tap for people to come and taste non alcoholic drinks. We added in an incentive if people posted using our hashtags #FUNGUY500 and #SCOTTISHSIXSTOPS they could come and claim a free t-shirt at our exclusive locations.
Overview
For Funguy Fizz, we developed bold, large-scale billboards and posters designed to cut through visual noise and instantly capture the attention of a Gen Z audience. Using vibrant colour, playful typography, and slightly chaotic characters, the campaign leans into humour and curiosity to stop people in their tracks. The oversized layouts and punchy messaging are crafted not just to be seen, but to be shared. This helps turn everyday advertising spaces into eye-catching moments that feel fresh, distinctly in tune with Gen Z culture.